CABS Faculty - Andrey Mikhailitchenko

 

 

Dr. Andrey Mikhailitchenko is an Assistant Professor in the College of Business at California State University, Sacramento. He obtained his D.B.A. degree from Cleveland State University, M.B.A. degree from Syracuse University, and BS degree from Moscow State University (Russia) and Beijing Institute of Foreign Languages (China).  Dr.Mikhailitchenko’s academic research has appeared as referral articles in such journals as Journal of Business Research, Journal of East-West Business, Advances in Consumer Research, Research in Consumer Behavior, Leadership and Organization Development Journal, International Journal of Sports Marketing and Sponsorship, Journal of Food Products Marketing, Journal of Marcomarketing.  He presented his research at the Academy of Marketing Science World Marketing Congress, Annual Conference of the Academy of Marketing Science, Conference on Historical Analysis & Research in Marketing, the ACR North American Conference, International Business Research Conference and others.

Dr. Mikhailitchenko has more than 15 years of practical business experience in international trade. The company that he managed was performing on diverse regional markets, including the U.S., China, and Russia. Being fluent in Chinese, he has multi-year experience of business negotiations with international partners, cross-cultural marketing and managing personnel with diverse cultural background. He performed numerous consulting projects in international trade, textile, and medical industries.

Dr. Mikhailitchenko teaches on CBA undergraduate and graduate programs, including EMBA. The courses he taught or is currently teaching include Multinational Marketing, Advertising and Promotion, Competing on the Global Marketplace, Marketing Management, Contemporary Marketing Function and Practice, and Marketing Research. His real-world business background enables him to speak from practice and bring practical illustrations to the classroom. Dr.Mikhailitchenko is recipient of Sac State 2010-11 Pedagogy Enhancement Award.

 

Education:

D.B.A., Cleveland State University (2008)
M.B.A., Syracuse University (2002)
Bachelor Degree, Moscow State University, Moscow, Russia and Beijing Institute of Foreign Languages, Beijing, China (1985)

 

Areas of Interest: 

Teaching: Advertising and Promotion Management, Multinational Marketing, Marketing Research, Entrepreneurship
Research: Cross-Cultural Issues in Consumer Behavior Research, Small and Medium Enterprises Networking, Global Brand Building, Sports Marketing
Consulting:
  • Advisory Services, for a group of Chinese and Russian SMEs in textile industry, Moscow, Russia. (January 2008 - March 2009) 
  • Sector Study,  for SIFCO Industries, Inc., Cleveland, OH. (January  2005 - July 2005) 
  • Marketing Plan,  for Cleveland Botanical Garden, Cleveland, OH. (February 2005 - June 2005).
  • Marketing Research Project, for Mediconcepts Inc., Cleveland, OH. (September 2003 - March 2004).

 

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