Craig Kelley

Peer Reviewed Refereed Journal Articles

"Assessing the Trends and Challenges of Teaching Marketing Abroad: A Delphi Approach." Journal of Marketing Education, 29(3), pp. 201-209, 2007.

"Linking Faculty Development to Business School's Mission." Journal of Education for Business, 82(1/ Sept-Oct), 3-10, 2006 .

" Linking faculty development to the business school's mission." Journal of Education for Business, 82, 3-10, 2006.

"Educator and Practitioner Perceptions of Integrating Career Development." Journal of Marketing Education, 27(3), 212-218, 2005.

"Transforming the Marketing Curriculum Using Problem-based Learning: A Case Study." Journal of Marketing Education, 25(August), 150-162, 2003.

“Mastering the Art of Teaching: Pursuing Excellence in a New Millennium,” Journal of Marketing Education, 25 (April), pp. 71-78.

“Issues and Suggestions for Teaching Internet-based Marketing Courses,” Marketing Education Review , 13 (Spring), 80-89, 2003.

"Marketing Education in the Year 2000: Changes Observed and Challenges Anticipated," Journal of Marketing Education, 21 (December), 206-216, 1999.

Other Intellectual Contributions

"Building Stable Trade Relationships under WTO Rules: The Case of the Entry of China's Textile and Clothing Industies in the U.S." International Textile & Apparel Association, 2008.

"Achieving a Black Belt in the Mentoring of Marketing Faculty: A Review of the Literature and Directions for Future Research." Marketing Educators Association, 2008, pp. 93-96.

"Integrating Managerial Skills in the Business Curriculum." International Society for Business Education Network, ed., vol. 36, pp. 3, 2006.

"Online Shopping Behavior: Key Dimensions and Research Synthesis." International Conference on Business and Information, 2005.

"Linking Faculty Development to College Goals and Student Learning Outcomes." Marketing Educators' Association Conference Proceedings, pp. 66, 2005.

"Integrating Career Development Skills into the Marketing Curriculum ." Marketing Educators' Association Conference Proceedings, pp. 97, 2004.

"A Review of the Learning Outcomes of Student Development Marketing Plans." Marketing Educators' Association Conference Proceedings, pp. 105, 2004.

"An Investigation of the Irritation of Website Atmospherics." (pp. 26-29). Marketing Educators' Association Conference Proceedings, 2004, pp. 26-29 .

“An Exploratory Investigation of the Irritants of Web Site Atmospherics,” in Marketing Advances in Pedagogy, Process, and Philosophy , 2001, pp. 219-220.

K “Building Skills in the Personal Selling Course through Active Learning Exercises,” in Marketing Educators' Association Conference Proceedings , 2001, pp. 1-4.

“An Exploratory Investigation of the Internet as an Interactive Medium: Design and Operation Issues,” in Marketing Educators' Association Conference Proceedings , 2001, pp.108-111.

“Twenty Years of Advances in Marketing Education: A Content Analysis of the Papers Published in the WMEA Proceedings,” in Marketing Educators' Association Conference Proceedings ,2001 , pp. 35-40.

“An Investigation of Web Page Design and Operation to Facilitate Customer Service” in Advances in Marketing in the New Millennium , 2000, pp. 317-318.

" A Comment on Third Party Certification of Business Programs," in Western Marketing Educators' Conference Proceedings , 2000, pp. 87-90.

"The 'Vaguely' Right Way To Teach a Personal Selling Course," in Western Marketing Educators' Conference Proceedings , 2000, pp. 83-86.

Measuring the Effects of Direct Mail Incentive Programs on the Spending Behavior of Most Valuable Customers,” in Western Marketing Educators' Conference Proceedings , 2000, pp. 29-31.

"Master Teachers Revisited: A Replication," in Advances in Marketing: Theory, Practice and Applications , 2000, pp.134-135.

“Stability of the Great Wall in an Ever-changing Borderless-technology: The Case for Membership in the WTO,” APDSI , Proceedings of the Asian Pacific Decision Sciences Institute Conference , 2000.

" A Note On Applying Price and Nonprice Restraint Antitrust Cases to E-Commerce Marketing," in Advances in Marketing: Theory, Practice and Education , 1999, pp. 275-276.

"Tracking the Effectiveness of Discount vs. Cash Reward Incentives Offered to Wholesale Food Customers via Direct Mail," in Frontiers in Direct Marketing , 1999, pp.35-36.

" An Investigation of the Application of the U.S. Antitrust Laws to Electronic Commerce Marketing " in AMA Summer Educator's Conference Proceedings ,1999, p. 224.

"A Mission-Goals Link with Learning Outcome Objectives to Satisfy AACSB Standards," in AMA Summer Educator's Conference Proceedings ,1999. p. 85.

"Asian Solutions to the Asian Financial Crisis," in Proceedings of the Asian Pacific Decision Sciences Institute Conference , 1999, pp. 130-132.

Ahmadi, Hamid, Herbert Blake, Craig A. Kelley and Laurence Takuechi (1999),

"Linking Mission and Goals with Learning Outcomes to Satisfy AACSB Standards," in Western Marketing Educators' Conference Proceedings , p. 116.