Claudia Bridges

Peer Reviewed Refereed Journal Articles

Jackson, D. W., Schlacter, J. L., Bridges, C., Gallen, A. S. A Comparison and Expansion of the Bases utilized for Evaluating Salespeople's Performance. To appear in Journal of Marketing Theory and Practice.

Bridges, C., Wilhelm, W. (2008). Going Beyond Green: The "Why and How" of Integrating Sustainability into the Marketing Curriculum. Journal of Marketing Education, 30(1), 33-46.

Shen, D., Kelley, C., Bridges, C., Richards, J. (2006). Online Shopping Behavior: Key Dimensions and Research Synthesis. Contemporary Management Research, 2(1), 3-16.

Giacobbe, R. W., Jackson , Jr., D. W., Crosby, L. A., Bridges, C. (2006). Examining the Relationship Between Salespeoples' Adaptive Behavior and Sales Performance. Journal of Personal Selling and Sales Management, Spring(2), 11-33.

Pass, M., Bridges, C. (2006). Understanding Manufacturers Representatives: An Analysis of Satisfaction and Dependence Balancing. Journal of Academy of Business and Economics, V(1), 8.

Kelley, C., Bridges, C. (2005). Educator and Practitioner Perceptions of Integrating Career Development. Journal of Marketing Education, 27(3), 212-218.

 

Other Intellectual Contributions

Bridges, C., Jackson, jr., D. W. (2005). Examining the Antecedents and Consequences of a Separate Salesforce Subculture: The Role of Organizat. 2005 AMA Summer Educators Conference.

Pass, M., Bridges, C. (2005). Understanding Manufacturers Representatives: An Analysis of Satisfaction and Dependence Balancing.